New Citizen Project is a pioneering strategy and innovation company, on a mission to support the shift in the dominant story of the individual in society from Consumer to Citizen.
We help organisations do things better (and do better things) because we think of people differently.
If you think of people as Consumers, the only thing you can do is sell to them - whether that’s predefined actions to take or products to buy. If you think of people as Citizens, you have to start by asking what your organisation exists to achieve in the first place, and then how people can join in and help you do it: a far more generative and creative starting point.
We are both theorists and practitioners. Our approach is underpinned by research from fields including social psychology, animal behaviour, history and sociology, and we are established thought leaders across platforms from BBC Radio 4 to TEDx; our consultancy outputs span across sectors - what fascinates us is how organisations of all types can create more participatory structures, cultures and ideas, and how that in turn can lead to better outcomes, both for those organisations and at a societal level.
CITIZENS, the book authored by our cofounder Jon Alexander, brings together many of the insights and tools we work with. It was listed as one of the Top 5 Recommended Books in McKinsey’s 2022 Summer Reading Guide, and recently reviewed as one of the Financial Times’ Best New Political Books.
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